how to get free targeted traffic — free traffic to get customers
How to use free traffic to get customers (and make your dream come true)
I have to confess, one of my weaknesses is ice cream.
Surely more than once you have been struck by how sometimes very close to your favorite ice cream parlor there are other ice cream parlors.
Probably what happens is that the geographical point is good, that is, it is high traffic.
The same store in a different location may not have the same success.
Having the right traffic to an ice cream parlor is a key part of business success and with this example we can begin to see how there can be a big difference in the traffic of people that an ice cream parlor receives depending on its geographic location.
The same applies to your website traffic.
It is possible that your dream is to position your page in the first results of Google in order to have a free and constant flow of traffic to your page and this is probably possible.
The best way to receive free traffic is by creating the types of content that people seek and need.
Learn How to get free targeted traffic from here
However, there are 2 things you should take into account:
1. Time Vs Money
Even if you don’t have to pay Google directly for your website to be included in the results, you need to invest time in designing and implementing your strategy.
In other words, free traffic does not have an economic cost, but it does involve a cost of time.
2. There are many types of free traffic (and not all are the same)
Now, don’t get me wrong, having free traffic is not only great but it’s also wonderful and that’s why it’s the dream of many.
But if the traffic is not well directed or the source is not the desired one, then the traffic has no value for your business.
The idea of free traffic is to attract your audience to your services, for that traffic to really be effective, you need to make sure that the people you are attracting are really in your audience.
The type of searches that people do is very different depending on the stage they are at in their buying process (or decision making).
How the type of searches can vary during the purchase process
For example, if I am thinking of going on a vacation with my family in Washington, I might search like: family vacation in Washington .
But if I already know that I am going to go on vacation to Washington, the information I need and the searches I do will be different and more specific to what I am really looking for:
For example:
Washington Bike Tour of Monuments
Where to eat the best ice cream in Washington
The key is to create an integrated strategy where, through general and specific content, you attract your audience to your services.
In other words, having free traffic is not enough when you don’t know how to develop the strategy.
Despite the fact that when we think of organic traffic the first thing that comes to mind is Google.
There are other ways to generate free traffic to your website besides Google.
How to use free traffic to get customers (3 sources to consider)
I want to start the list of the 3 sources of traffic with Google so that you are clear about what you should consider for each case.
I think it is important to develop a strategy for each of the 3 sources of free traffic.
1. Search engines (Google)
The goal should be to develop an SEO strategy.
This is something you should think about before designing your website, the benefits go beyond appearing in the first Google results, additionally it allows you to better understand your audience.
Besides Google, there are other search engines (bing, yahoo, etc) and other sites where you can answer the questions that your audience has (quora, ask).
What you should know
Positioning your website in Google takes time and should be part of your long-term strategy. Once again remember that this must be at the top of your priorities before designing your website.
2. Social Networks
Networks allow you to attract your audience to your services almost immediately. Think of social media as a way to start the conversation with your audience. It is possible that not all social networks are equally effective for your business, it is up to you to identify which one you want to invest your time in to develop an effective strategy.
What you should know
Free traffic from social networks should be part of your short-term strategy. It is not about generating traffic by increasing visitors, you need to have a strategy that allows you to convert traffic into customers.
Additionally, having a social media strategy will also help you position your content on Google.
I’ve created an infographic that illustrates how to use free traffic to get customers (3 sources to consider).
